We are seeking Senior Performance Manager to join our team.

Senior Performance Manager will be responsible for developing, executing, and optimizing high-impact ad campaigns across Meta, TikTok and other experimental channels.

Join us to revolutionize education with AI!

Your days will be filled by:

— Campaign Strategy & Execution: Design, launch, and manage paid media campaigns across Meta, TikTok and other experimental channels, focusing on maximizing ROAS.

— Audience Targeting & Segmentation: Leverage data and insights to create targeted audience segments that align with Praktika’s user base, adjusting targeting strategies as needed to capture high-quality leads.

— Data-Driven Decision Making: Utilize platform insights and analytics tools to make informed decisions, adjusting campaigns to improve key performance metrics.

— Trend Monitoring: Stay up-to-date with industry trends, platform updates, and algorithm changes on Meta and TikTok, adapting strategies proactively to maintain competitive advantage.

— Budget Management: Manage and optimize budget allocations across campaigns to maximize impact and efficiency, maintaining focus on cost-effective growth.

— Creative Collaboration: Work closely with the creative team to develop impactful ad content tailored to each platform, ensuring relevance and resonance with our target audience.

— Optimization & Performance Analysis: Continuously monitor, analyze, and optimize campaigns to achieve best-in-class performance metrics, including CPA, CTR, and ROI.

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You would be a great fit for the role if:

— 5+ years of experience in performance marketing, specifically on Meta and TikTok.

— Proficiency in data analysis and performance monitoring tools.

— Excellent communication skills and a collaborative approach to working with creative and growth teams.

— Analytical mindset with a passion for leveraging data to make strategic marketing decisions.

— Strong understanding of audience segmentation, targeting, and A/B testing methodologies.

— Proven success in optimizing campaigns to drive CPA, ROI, and user acquisition.

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Why should you join Praktika:

— Be part of the story of one of the fastest-growing early-stage consumer AI companies globally

— Work with a highly ambitious team using the best technologies on the market

— Drive innovation and make a significant impact in the AI and education sectors

— Competitive salary

— Flexibility to work remotely

— Health and wellness benefits to support your overall well-being

— Opportunity for rapid career growth and personal development

— Access to an AI toolkit including ChatGPT, Copilot, and other productivity tools

— Annual educational budget of up to $1,000