The Open Network Society acts in the interests of the community by supporting initiatives that help achieve The Open Network's mission — put crypto in every pocket.

What We Do

The growth marketing team focuses on building scalable systems to drive adoption in three key areas:

— User Acquisition: Strategies to onboard new crypto users through paid ads, KOLs, and large-scale video campaigns.

— Engagement + Retention: Programs to keep users active within the TON ecosystem.

— Expanding Adoption: Partnerships that amplify awareness and drive growth for TON and its projects.

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Responsibilities and Goals

As an Analytics Lead, you will play a critical role in shaping marketing strategies and building analytics processes from the ground up. Your work will ensure data-driven decisions across all growth initiatives.

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This role will require you to:

— Develop and implement marketing analytics frameworks to guide strategy across key channels (digital, paid, email).

— Build the analytics infrastructure, including dashboards and reporting tools, to enable real-time insights and empower teams with actionable data.

— Influence marketing strategies by providing deep insights into user behavior, campaign performance, and growth opportunities.

— Conduct in-depth cohort and channel analysis to identify trends and drive personalized marketing efforts.

— Collaborate with product, growth, and engineering teams to align analytics with overarching business objectives.

— Establish best practices for data usage and champion a data-driven culture across the organization.

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Requirements:

— Proven experience in building analytics functions from scratch, ideally in fintech, Web3, gamedev or blockchain.

— Expertise in tools like SQL, Python/R, Dune, or similar.

— Strong analytical mindset with the ability to distill complex data into clear, actionable insights.

— Excellent communication and stakeholder management skills, influencing decision-making at all levels.

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Join us at The Open Network Foundation to help build the future of crypto and make a lasting impact on the blockchain ecosystem!